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In 1967 Covap began offering supplies to pharmacies thoughout the U.S. All of our sales were the result of our Direct Bulk Mail advertising. As a result of all these mailings, Covap became expert in the intricacies of bulk mailings.
Before 1987 bulk mail sorting was time consuming – but simple. The sorting method could be explained and understood in a matter of minutes. Sort by state, city, zip code - Nothing to it!
In 1987 the U.S. Postal Service improved the method of mail sorting making it much more effective and efficient – BUT – it also became much more complex.
After the change, to sort mail properly, you needed a computer and some fairly sophisticated (and expensive) software.
After those changes to the system it became nearly impossible to get the lowest available postage rate without investing thousands of dollars in equipment and software.
Realizing that most businesses could not afford to invest the dollars needed, in 1987 we, at Covap Inc. began offering to do Bulk Mailings for clients. Bulk mailing services have, during these intervening years, become a major part of the business done by Covap Inc.